We’re delighted to have been appointed Butterkist Popcorn’s lead creative agency, growing our relationship with KP Snacks.
Over the last three years, we have created highly successful campaigns for fellow KP Snacks brand McCoy’s under the ‘When Flavour Calls’ positioning which has led to significant sales uplift and market share for the brand.
Watch this space for an exciting new advertising campaign for Butterkist, ready to launch in 2019!
Nick Fokes, Managing Partner at WCRS said: “We are delighted to have been appointed by Butterkist and in doing so grow our relationship with KP Snacks. We are very much looking forward to working with the brilliant team at KP to help realise their exciting plans for this iconic brand”.
Vijay Bhardwaj, Head of Marketing at KP Snacks added: ”Butterkist is the market leader in popcorn with a history of great marketing campaigns. We are looking forward to working with WCRS on the next exciting leg of the Butterkist growth journey and further building our already strong relationship with WCRS”