We’ve launched the next installment of our ‘Hello Possible’ campaign for Sky Mobile, starring Lily James.
The next chapter of the campaign features two 30” spots which see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network.
The first spot airs today, 14th September and focuses on Sky Mobile’s unique ‘Roll’ product, which allows customers to roll over unused data for up to three years.
Directed by award-winning duo Dom&Nic the ad brings to life the magical world of possibilities that Sky Mobile has to offer; a world where lost teddy bears can make their way home, missed trains reverse to allow you to hop on board…and unused data can be rolled over.
The TV spot will be supported by outdoor, digital and radio executions and closely followed by a second 30” film, live Friday 21st September, which celebrates the availability of the Sky Mobile network on the new Apple device, reminding audiences that some things are just better together.
Leon Jaume, ECD at WCRS said: “Missed your train? Lost your child’s favourite bear? Spilled your coffee? With Lily James and Sky Mobile around, and in the skillful hands of Dom&Nic, these irritations are instantly put to rights. In the world of ‘Hello Possible’ nothing is permanently lost, especially not your mobile data.”
Luke Bradley-Jones, CMO of Sky UK and Ireland said; “We’re delighted to launch this next chapter in our ‘Hello Possible’ campaign, further enhancing the world of possibilities and unique product offerings available to Sky Mobile customers.”
Client: Sky Mobile
Clients: Luke Bradley-Jones, Catherine Lees, Gayle Catlin, Sara Thomas, Stefan Doering, Francesca Dye
Executive Creative Director: Leon Jaume
Head of Art: Grant Parker
Creatives: Pete Ioulianou, Ollie Agius
Agency Producer: Sally Lipsius
Assistant Producer: Camilla Hempleman-Adams
Account Handling: Annie Gallimore, Rosa Stanley, Kya Boon-Cohen, Sham Shakil
Strategy: John Crowther, Matt Readman
Media Agency: Mediacom
Production Company: Outsider
Producer: John Madsen
Editor: Amanda James – Final Cut
Sound Design: Ed Downham / Dugal Macdiarmid – Wave Studios
Post-Production: The Mill
Post Senior Producer: Alex Fitzgerald
Post Executive Creative Director – Jonathan Westley