We’ve launched a new creative direction for B&Q, giving their iconic ‘You can do it when you B&Q it’ endline a new lease of life.

From fixing a loose handle on a cupboard to affording the perfect new kitchen, there are lots of people who think they can’t do it. But ‘can’t do’ is forced to step aside as ‘can do’ takes centre stage, in this unconventional and comedic campaign.

Launching with a 30” film, closely followed by a series of 10” TV spots, the campaign – directed by Sam Hibbard – deftly communicates the ease of doing a home project with B&Q.

The deliberate use of 10” spots further emphasises that these are bite-sized tasks, with bite-sized ads to go with them, and that ‘You can do it when you B&Q it’!

Full credits:
Client: B&Q
Chris Graham, Jamie Hewett, Zoe Iles, Becky Dimelow, Richard Perrin, James Gayle
Agency: WCRS
Creative Directors: Grant Parker, Steve Hawthorne
Creatives: Pete Ioulianou & Ollie Agius
Agency Producer: Alex Honnor
Account Handling: Torie Wilkinson, Camilla Eden-Davies, Katie Gould, Kya Boon-Cohen, Sham Shakil
Planning: Elisa Edmonds, Will Sharples
Agency Designers: Connie Boulton, Harry Fischer
Media Agency: Wavemaker
Production Company: Somesuch
Director/Animator: Sam Hibbard
Producer: Emma Butterworth
Editor: Bill Smedley
Sound Design: Dugal MacDiarmid
Post-Production: Creative Outpost
Audio: Wave