This week sees the launch of the next iteration of our ‘Live Big’ campaign for South Western Railway.
The work – created exclusively by our in-house designers and animators – is designed to be as much a piece of art, as it is advertising. Encouraging people in the South West to make the most of their weekends this autumn, by booking in advance and exploring the huge variety of attractions the South Western Railway network has to offer.
The insight behind the campaign came from the fact that the South West is a region compact and varied, with 70% of the most visited free attractions and 60% of the most visited paid attractions in the UK on the network.
In a world that currently feels a little bleak, we’ve tried to inject a refreshing air of positivity to the work, creating modern interpretations of the great train posters of the past.
Outbound executions feature an Autumnal coastal and countryside scene, featuring attractions such as Hampton Court Palace and Portsmouth Spinnaker Tower. Inbound executions feature London experiences, such as the National Portrait Gallery, the iconic London Eye and a floating Big Ben.
The campaign will be live from 24th September across OOH, Press, Digital and Radio. On 1st October a strand of the campaign aimed at students will go live across the SWR network, encouraging them to book their trip homes in advance. This activity will live on Spotify, in stations and the student room, and stars cast from Inbetweeners and Friday Night Dinner.
Client: South Western Railway
Executive Creative Director: Billy Faithfull
Creative Director: Simon Robinson
Creatives: Jessica Watson & Alicia Job
Agency Producers: Victoria Doran & Lara Blow
Account Handling: Rob Carter, Chris Boyton, Victoria Mackenzie & Joe Bowen Hall
Planning: Nicola Dyball
Agency Designers: Sara Neves, Aaron Pacey & Patrick Gibson Media Agency: Wavemaker