A YEAR OF TRIUMPHS & TRANSFORMATION

“WCRS is having an outstanding year”

 Stephen Foster, More About Advertising

Yes Stephen, it has been a cracking year. A year of triumphs and transformation. We can’t quite believe how quickly it’s whizzed by, so here’s a round-up of the year. Bring on being even bigger and better (and metamorphosed) in 2019.

January

We promoted the wonderful human that is Annie Gallimore to Managing Director.

February

We launched our new TV campaign ‘Shock/ Excitement’ promoting Churchill’s ‘write-off replacement’ proposition.

March

The Royal Navy launched two recruitment films: ‘Louise’s Story’ to mark International Women’s Day and ‘Modou’s Story’ to raise awareness of apprenticeships opportunities within the Navy.

E.ON captured ‘Heat from Thin Air’ to re-imagine city streets with sustainably-heated swimming pools and promote E.ON’s range of innovative sustainable solutions.

April

The amazing Grant Parker joined as Head of Art.

We delivered our first ever radio ads for McCoy’s – bringing our ‘When Flavour Calls’ campaign to the airwaves two years after the anonymous caller Flavour made his TV debut.

Our SoundSkill’s work for the RAF won Mobile Strategy Campaign of the Year at The Drum Marketing Awards.

May

We defended our lead creative agency position for The Royal Air Force and The Royal Navy.

We introduce the world to our handcrafted Warburtons’ Crumpet Cushions in a hugely popular Instagram competition. That’s right – CRUMPET CUSHIONS!

Northern cities’ rivalries were brought to life through an epic sing-off of ‘Anything You Can Do’ in a campaign for TransPennine Express.

June

We won the most hotly contested pitch in town to be named MoneySuperMarket’s creative agency.

We won a Cannes Lion for #TankFree, our interactive billboard work for Born Free Foundation.

July

To attract new candidates into roles within RAF Air Operations we launched ‘Brain Ops’, a digital experience that was able to infer brain activity through a series of quick-fire games.

To mark World Plastic Bag Free Day we revealed ‘The Oceans’ Biggest Threat’ with Sky Ocean Rescue through an interactive DOOH campaign.

August

We welcomed Engine’s first ever Global CEO, Kasha Cacy.

Our Royal Marines recruitment film ‘Spider’ brings to life one of their key skills, the importance of learning to override natural instincts and remain completely calm, even in the presence of danger.

September

Jim Moffatt was named CEO of Engine Europe and Asia Pacific.

Our hotly anticipate new Executive Creative Director Paul Jordan joined to lead the creative department.

We created a powerful cinema ad for Women’s Aid, 160KChildren,  in partnership with the BBFC to reveal the realities for children witnessing abuse unedited.

We revived the iconic ‘You Can Do It When You B&Q It’ end line in our new creative direction for the B&Q.

October

We won the Channel 4 Diversity Competition and £1m of media for The Royal Air Force with an idea that breaks stereotypes of the portrayal of women in advertising. The work will go live in February.

 

November

Our founder, Robin Wight wins ‘industry leader of the year’ at The OysterCatchers Awards for his trailblazing commitment to building diversity across the industry through his work with The Ideas Foundation.

December

Our Warburtons favourite, The Muppet’s ‘Giant Crumpet Show’, was back by popular demand spreading joy across the nation with the all-singing, all-dancing extravaganza!

Merry Christmas and Happy New Year from all of us at WCRS and Engine!