Our latest campaign for B&Q brings a new lease of life to the iconic ‘You can do it when you B&Q it’ endline, in a new direction for the UK’s largest home improvement and garden centre retailer.
Our campaign’s spotlight on ‘Do It’ is born of the fact that many people simply feel unconfident in carrying out their own home improvements. From fixing a loose handle on a cupboard to affording the perfect new kitchen, there are lots of people who think they can’t do it. But ‘can’t do’ is forced to step aside as ‘can-do’ takes centre stage in our comedic new campaign.
The use of disruptive media in the form of 10” TV spots further emphasises this ‘Can Do’ approach; bite-sized ads showing homes can be improved with bite-sized tasks.
This is the latest evolution of a strategic and creative direction we have been leading for B&Q since 2013.