E.ON x Gorillaz
A Solar Collaboration
Tomorrow is .ON
E.ON were rolling out a host of radical, innovative new products. But for millions of European energy users, E.ON remained just another faceless utility company.
We needed to make E.ON a relevant part of a world that people enjoyed. So we took them into popular culture.
Partnering with Gorillaz – a band which epitomises technical innovation, creativity and collaboration – we created a global campaign to promote E.ON’s solar storage technology. At the heart of the campaign was an epic music video where everything seen on screen was powered entirely by solar batteries.
Around this we created an ecosystem of additional content to extend engagement and explain more about E.ON’s technology. This included ‘E.ON Kong Solar Studio’, a concept based on Gorillaz’s original Kong Studios. Using the power generated by E.ON’s solar PV panels, Kong Studios 2.0 came to life at night, providing aspiring music artists with the opportunity to create new tracks that appeared online at eon.com/gorillaz.
Reaching over 59m people with over 82.6m views, our film catapulted E.ON into popular culture. This resulted in a huge lift in brand (141%) and creative (97%) interest in the UK, with even higher spikes in other markets. The campaign has also picked up a raft of awards, including three DMAs and top prizes at the D&ADs, Webby’s and The Drum Awards.