The Royal Navy

Made in the Royal Navy

The latest evolution of our ‘Made in the Royal Navy’ campaign saw the launch of three new major recruitment ads, showcasing the wealth of possibilities it offers recruits.

All three films – appearing across TV, VOD and Social – are based on the lives of real Royal Navy personnel and star real recruits.

Louise’s Story, which was launched to coincide with International Women’s Day 2018, demonstrates the sheer scale of opportunities available to female recruits. 

To mark National Apprenticeship Week we launched ‘Modou’s story’ which follows a young apprentice who has pushed himself to personal and professional bests.

The latest film ‘Michael’s story’ is about a young man from a small town who joins The Royal Navy and grows from strength to strength, relishing the opportunities and camaraderie of his new life. 

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