For Living

Our Cannes Lion award-winning film for Bupa explores the life-affirming moment of relief and joy that comes with beating cancer.

In this uplifting film we watch a recovered cancer patient dance to 1967 soul classic ‘Pain in my Heart’ as she realises she has beaten her disease. Shot in one continuous take by the prestigious director Martin de Thurah, we witness the change that occurs within her as she leaves her illness behind and returns to the joy of the dance floor, and of living.

The spot promotes Bupa’s “For Living” concept, which is about staying healthy and feeling your best, as well as having access to the very best care and treatment at the times when it is needed most.

  • TV
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