Santander Cycles

Hot on the heels of designing the landmark graphics on the bikes themselves, we began working with our Engine partners at Slice to launch the ‘Summer of Cycling’. A series of exclusive cycling experiences at some of London’s most iconic attractions and venues.

As part of this we also created a social media campaign called ‘Summer Rides’, announcing new routes that included different challenges, from scenic and enchanting to demanding and exciting, as well as enabling cyclists to unlock rewards when they used #SantanderCycles.

A through-the-line campaign supported this activity, including dynamic digital 6-sheets showing bike availability at your nearest docking station.

  • TV
  • OOH
  • VOD
  • DOOH

Terms & Conditions
Privacy Notice
Cookie Policy

WCRS is a trading division of Engine Partners UK LLP, a limited liability partnership.
Registered in England & Wales No. OC365812.
Registered office 60 Great Portland Street, London W1W 7RT.
VAT Number GB116 4644 24.